In order to use AI to detect disinformation that weaponizes symbols, sentiments and storytelling within targeted communities, it’s critical to give AI this sort of cultural literacy. In our research, ...

AI will power much of media and marketing in 2025, creating both opportunity and risk. The winners will be those ...

The vision behind Wrap2Earn was straightforward: unlock the untapped potential of transit media in India by connecting vehicle owners with brands seeking broader visibility.

The issue of whether people and companies should be allowed to delete or censor their online history has become increasingly complicated. As more personal data than ever is being generated and stored ...

It is not often that cold, hard facts determine what people care most about and what they believe. Instead, it is the power and familiarity of a ...

In today’s rapidly evolving technological landscape, the role of marketing has never been more critical. Companies are constantly seeking innovative ways to connect with their target audiences, build ...

As brands wrestle with AI capabilities, omnichannel orchestration, and stretched budgets, Harbin Beer’s retail campaign proves that innovation doesn’t have to be loud or expensive to be smart – it has ...

In today's skill-driven world, a college degree isn't the only path to success. The article highlights valuable skills like ...