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Social Media Impacts 80% Of Consumer Decisions In ... As many as 80 per cent of consumers decided to purchase beauty products in India. nine out of ten surveyed consumers identify Meta's ...
On Friday, the Department of Consumer Affairs held a press conference to announce new guidelines to make it mandatory for social media influencers to disclose promotional content in accordance ...
2.Social media reviews have a significant impact on consumer behavior. Social media is a dynamic source of social proof, which is an important consideration when making purchases.
Meta has released findings from two studies on consumer behavior in India's beauty and fashion sectors. The studies show that Instagram Reels plays a significant role in brand and product discovery.
India's Department of Consumer Affairs has introduced new guidelines to make it mandatory for social media influencers to disclose promotional content in accordance with the Consumer Protection ...
Algorithms and Accountability – How India Regulates its Social Media Influencers. Without a robust regulatory framework to hold influencers accountable for their claims on social media ...
Bengaluru, February 14, 2025: Essencemediacom, has bagged the media mandate of Godrej Consumer Products Ltd (GCPL), one of India’s largest FMCG compa Tuesday, 02 January 2024 12:17 GMT عربي ...
Celebrities and social media influencers will be required to disclose their material connections with a brand, service or company, including free products, contests and sweepstakes entries, trips ...
The men’s grooming landscape too in India has evolved significantly since the 2010s, driven by changing social norms, increased exposure to global trends and the impact of digital and social media.
Speculations of Dolly Chaiwala being appointed as Tata Starbucks brand ambassador were on the rise after multiple social media posts. Here's what the multinational chain of coffeehouses said ...