Social Media Impacts 80% Of Consumer Decisions In ... As many as 80 per cent of consumers decided to purchase beauty products in India. nine out of ten surveyed consumers identify Meta's ...

On Friday, the Department of Consumer Affairs held a press conference to announce new guidelines to make it mandatory for social media influencers to disclose promotional content in accordance ...

2.Social media reviews have a significant impact on consumer behavior. Social media is a dynamic source of social proof, which is an important consideration when making purchases.

Bengaluru, February 14, 2025: Essencemediacom, has bagged the media mandate of Godrej Consumer Products Ltd (GCPL), one of India’s largest FMCG compa Tuesday, 02 January 2024 12:17 GMT عربي ...

The electrical consumer durables industry in India is set for growth due to premiumisation, market shifts, and category ...

Meta has released findings from two studies on consumer behavior in India's beauty and fashion sectors. The studies show that Instagram Reels plays a significant role in brand and product discovery.

Social media has become a useful tool for companies hoping to boost brand awareness, engagement, and loyalty among consumers.

Speculations of Dolly Chaiwala being appointed as Tata Starbucks brand ambassador were on the rise after multiple social media posts. Here's what the multinational chain of coffeehouses said ...

Algorithms and Accountability – How India Regulates its Social Media Influencers. Without a robust regulatory framework to hold influencers accountable for their claims on social media ...

India continues to favour a self-regulatory body for social media content disputes, a federal minister told Reuters, despite a lack of consensus among Big Tech companies to form a joint appeals panel.

The men’s grooming landscape too in India has evolved significantly since the 2010s, driven by changing social norms, increased exposure to global trends and the impact of digital and social media.

Essencemediacom bags the media mandate for Godrej Consumer Products (GCPL), an FMCG company. Essencemediacom will handle the media strategy, planning, buying and implementation for GCPL across ...