Planning around tariff disruption echoes the pandemic, a moment the industry did not always meet with agility or savvy ...

To make the most of social media in your omni-channel approach, it’s essential to integrate these channels seamlessly into ...

We catch up with the insurance company and its marketing company, Claritas, to hear how generative AI transformed their ad ...

Billy Brown received a check in the amount of $2,000 as first place winner during the 2025 Nighthawk Innovators Challenge in April. Four University of North Georgia students received over $4,500 in ...

Everyone loves a good rivalry, and the digital marketing world is no different. SEO vs. SEM. Email vs. SMS. And increasingly, ...

The agency offers a range of services, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, and email marketing. Favoured is focused ...

Phelan prefers marketers take the lead on outreach with account-based marketing (ABM) campaigns. A multichannel approach to ABM will expose prospects to messages in display ads and on social media, ...

Discover the difference between content and social media marketing. Learn how each fits into your digital marketing strategy.

Adolescents with mental health conditions spend more time on social media and engage differently online than their mentally ...

In its heyday, "Facebook was where you might find out that your friend was dating someone new, or that someone had thrown a ...

As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key ...

Social media algorithms are reshaping the landscape of journalism, presenting both challenges and opportunities for the ...