Demi-permanent color needs to be used with a low-volume developer, which “allows the color to penetrate just beneath the ...

New research shows that Black people are big users of self-tanners. Experts explain why it's a good call and how to apply a ...

Olivia Jade Giannulli rocked a ruffled bikini and chic accessories during her Italy trip while showing off her effortless ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Travis Barker and Kourtney Kardashian snapped a bathroom selfie for Instagram, with SIDIA's Hand Exfoliant and Hand Serum in ...

Makeup and skincare fanatics can head to Glossier.com now to take 20% off sitewide purchases and 25% off purchases of $100 or ...

Promising review: "The magnet is great, sticks to fridge very well, and does not slide or move. Perfect for planning meals ...

For starters, red hair is notoriously difficult to maintain. It can lose its vibrancy quickly and become dry much faster than ...

When the heat waves hit, I have no patience for the feeling of foundation on my face. Instead, it’s all about lightweight ...

Why the U.S.? The decision to launch in the United States was intentional. “The U.S. is a melting pot of cultures, and yet, skincare for brown skin has been largely overlooked,” says Abhijit.

These expert-recommended heat protectant sprays are perfect for keeping your hair healthy, strong and shiny, all while ...

Three CR evaluators with different skin tones tested six popular self-tanners to weed out the products that gave us an ...