Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation ...

Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new ...

While strong rhetoric on the campaign trail can cause these big swings, not all of the promises turn into actual policy.

Jensen Huang, the CEO of Nvidia, has the same caliber of vision and energy to drive his company to be like Apple, a ...

A mercurial and brash narcissist with a propensity to bend the truth. That’s how people close to Apple co-founder Steve Jobs ...

Earlier this year, Sanders’ most-acclaimed Nike sneaker, the Air DT Max 96, began its first run of retros bearing Prime ...

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

Capture your team's distinct identity when you grab this San Francisco 49ers Steve Young Retired Player Game Jersey from Nike. It features classic San Francisco 49ers graphics to show who you support.

Elon Musk's super PAC spent about $200 million to help elect Donald Trump, according to a person familiar with the group's ...

In our book, the best white sneakers include brands like On, Hoka, Adidas, and Veja, and in styles like low-tops, high-tops, and platforms.

California voters decided on 10 ballot measures including one that would turn some nonviolent crimes, like shoplifting, into ...

Andreas Harlow, former vice president and global footwear creative director of Nike’s Jordan Brand, joined the hands-free ...