Ulta’s limited-edition Wicked collection will come to life ... Inspired by Wicked‘s ultimate duo, this two-piece makeup brush ...

Bazaar editors are big fans of just about everything celebrity makeup artist Mario Dedivanovic creates, including this ...

“It takes like 10 seconds,” he adds and tells viewers they should then see an “account linked” button back on their Target ...

Whether you consider yourself a Picasso with a blush brush or a cosmetics novice, it never hurts to pick up a few new makeup ...

The retailer has teamed up with Mini Brands to introduce toy replicas of more than 68 products by E.l.f. Beauty, Supergoop, ...

L’Oréal Cosmetics recently purchased the Makeup and Skin Care Brand, iT Cosmetics for $1.2 billion. Ulta Beauty partnered ...

The obsession with skin care among Gen Alpha is leading to a windfall of unexpected business for the booming $164-billion ...

After turning 40, I realized that my beauty routine had to change. From makeup to skin care, these are the tips and product ...

Ulta Fall Haul Sale is packed with celebrity beauty picks from 46 stars, including Kyle Richards, Chrishell Stause, Suni Lee, ...

Ulta Beauty, the nation’s largest beauty retailer, is proud to announce the launch of its new digital platform, Ulta Beauty ...

Fall calls for a style refresh, and after testing more than 70 lipstick shades, we consulted with professional makeup artists ...

ColourPop Cosmetics has teamed up with the hit Netflix show “Stranger Things” to announce a brand-new limited edition makeup ...