Both online dating and marketing senior living communities depend on first impressions, building trust and weeding out the ...

Marketing says sales drops the ball. Sales says the leads are junk. AI might finally end the blame game. The post Could AI be what finally aligns marketing and sales teams? appeared first on MarTech.

True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

Sales professionals are using generative and autonomous AI to prepare for in-person meetings and calls.

INDIANAPOLIS, May 2, 2025 /PRNewswire/ -- Allison Transmission, a leading designer and manufacturer of commercial and defense vehicle propulsion solutions, is pleased to announce the promotions of ...

Discover the difference between content and social media marketing. Learn how each fits into your digital marketing strategy.

PR, marketing, and advertising are often lumped together, but each plays a distinct role in growth. Here’s how ambitious ...

To truly resonate, brands must do what great performers do: Focus the audience, speak their language, dramatize real life, ...

A magazine ad for the oat company has landed in the top 1% of all UK ads for “credibility”, making it the most effective ad ...

One of These Things Is Not Like the Other Sales and Marketing often appear to be coequal partners ... Do I see myself as more of a field marketer or an event marketer? What's missing is a suitably ...

DEI died a deserved death. We saw corporations and CEOs support it in lockstep. Now that it's gone, they need to learn to ...

This year, Pipedrive is stepping into the lively atmosphere of the OMR Festival in Hamburg, Germany – a place where digital ...