As much as a ‘natural look’ never goes out of style, nor does a ‘smokey eye’ – that dramatic, sultry look that involves ...

A makeup gift set is the perfect gift for beauty lovers whether it for a special occasion or a thoughtful treat These sets often come with a curated selection of ...

After turning 40, I realized that my beauty routine had to change. From makeup to skin care, these are the tips and product ...

If you’re a make-up lover, you know that finding the perfect eyeshadow palette can be a game-changer for your beauty routine. The right palette brings together versatile shades that work for ...

Plus, if you’re more advanced than I am in the eyeshadow department, a cream eyeshadow can come in handy even if you’re using other types of formulas at the same time. “Different forms of ...

We may earn a commission from your purchases. Cooking the perfect Thanksgiving meal is only half the battle when it comes to putting on a truly memorable turkey day celebration. If you really want ...

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links ...

who calls it “the best natural palette” with shadows that “work on every skin tone.” It comes with two different double-sized base shades to apply first and build your eye-shadow look off of.

Ulta Beauty, the nation's largest beauty retailer, proudly announces its partnership with Universal Pictures' new cinematic event, Wicked, for the launch of a multi-branded beauty assortment, ...

Master the cut crease technique with Roxette�s tutorial featuring the Tartelette in Bloom Palette.