"That was one of our influencers!" The serendipitous encounter signaled the mall's popularity with Gen Z, which was exactly ...

Dating apps like Bumble and Hinge have been fighting to get Gen Z and millennial customers back.

Gen Z workers are considering quitting their job or refusing roles with prospective employers because they are not “ethical” ...

What one generation considers a luxury another generation considers a necessity - here's what Brits have in their homes ...

While Betas will grow up in a world of seamless integration with artificial intelligence, they may also see a pullback in digital dependence. Mark McCrindle, the Australian-based demographer who first ...

Content creators say star signs and horoscopes offer young people a ‘sense of agency’ in a chaotic world. But knowing what ...

A study of 2,000 adults found that younger generations are less likely to view coffee machines, air fryers, and hair tongs as ...

Gen Z are more likely to view coffee machines, hair tongs and air fryers as essential items compared to older generations, ...

ETFs are in for 2025, with 25% of Gen Z's investments in ETFsAt least 40% of Gen Z and 34% of Millennials have invested in at ...

Millennials and Gen Z workers appear downbeat on the prospects of retiring or even retiring in a better state of financial ...

Dubbed the 'millennial pause', it's what happens when you click record on your camera and briefly pause before you start ...