Caitlin Clark signed a record eight-year Nike deal worth $28million in April. The bumper contract is the richest in women’s ...

Multiple sneaker news outlets have teased the 2025 Air Jordan 4 “White Cement,” and sneakerheads are excited, to say the least.

Michael Jordan was fined $5,000 by the NBA after every game because he violated a strict league rule. The Chicago Bulls ...

Discover the real story behind why the NBA banned Air Jordans. Uncover the truth about Nike’s marketing spin and the ...

This legacy continues to deepen, particularly for those who witnessed the golden era of basketball and hip-hop convergence.

Many NBA players market themselves, and a number of them even have personal logos. Here are the 10 best NBA player signature ...

The start of 2025 is still days away, but one of the new year’s biggest sneaker campaigns is already underway as Nike, Inc.’s Jordan Brand prepares for its 40th anniversary. Celebrations for Jordan ...

Nike Inc (NYSE:NKE) and its Jordan brand remain consumer favourites despite the company’s ongoing operational challenges, ...

Nike is likely to launch the Air Jordan 4 in White Cement color. The news was covered by many sneaker accounts on Instagram on December 23.