There hasn’t been a Hefner in charge of Playboy since 2017, but change could be on the horizon for the adult entertainment empire. Cooper Hefner, the youngest son of company founder Hugh Hefner (who died in 2017),

Hefner Capital LLC, a firm led by Hugh Hefner’s son Cooper, has expressed interest in acquiring the Playboy brand from PLBY Group Inc., according to people with knowledge of the matter. Cooper Hefner made the non-binding overture for all of Playboy’s brand assets,

Cooper Hefner, son of Playboy editor-in-chief Hugh, placed a $100m offer to acquire his father's enterprise - 'part of my legacy'.

Hugh Hefner’s youngest son is offering to buy back the Playboy brand for $100 million, according to a report. Cooper Hefner, 33, told The Wall Street Journal that he and a group of investors submitted an offer to Playboy Group that would see the brand once again family-owned more than seven decades after it was founded by his late father.