French advertising giant Publicis said on Thursday it has reached an agreement to acquire data and ID technology group Lotame ...

French advertiser Publicis said on Thursday it has reached an agreement to acquire data and ID technology group Lotame, which ...

Publicis Groupe will acquire one of the largest end-to-end data marketplaces in the world, spanning 109 countries, ...

WPP is defending the North American media part of its flagship $4bn exclusive marketing deal with Coca-Cola against Publicis, ...

Publicis Groupe announced Thursday it has entered into an agreement to acquire Lotame, which focuses on identity and ...

The deal, which will see Lotame positioned within Epsilon, gives Publicis a view into nearly 4 billion consumers, or 91% of ...

Publicis Groupe has entered into an agreement to acquire Lotame, a global identity and data solutions company, to expand the ...

Long-time Publicis Media research chief Helen Katz has been named the 2025 recipient of the Advertising Research Foundation's ...

Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team ...

Publicis Groupe is set to acquire data management platform Lotame as the holding company continues to stockpile data assets ...

Publicis Groupe today (6th March, 2025) announced that it has entered into an agreement to acquire Lotame, the world’s ...

Publicis Groupe is officially acquiring indie identity solution Lotame.The announcement:Publicis Groupe [Euronext Paris ...