Pop star Tyla appears in one of two new spots as the global campaign launches in North America first.

Audi and BMW toppled Tesla, while Bud Light and Birkenstock also gained ground.

The campaign tracked users across social media, raising potential privacy concerns.

Definitions and details on everything from impression to conversion, with all the ratings, working and non-working media in between.

The ‘Participa Aut Peri’ (‘Participate or Perish’) positioning champions creativity at an existential moment for the ad ...

Gen Z comedian.

Definitions and details on everything from impression to conversion, with all the ratings, working and non-working media in ...

Stateside Brands President Matt Quigley discusses the fast-growing ready-to-drink alcohol brand on the Marketer's Brief podcast.

Definitions and details on everything from impression to conversion, with all the ratings, working and non-working media in between.