AI is transforming category management from a retrospective process into a predictive, real-time discipline — helping brands and retailers plan, test and collaborate more efficiently. Kellanova is ...

But optimizing for these systems isn’t as simple as it appears, says Jason Goldberg, chief commerce strategy officer at Publicis Groupe. “Answer engines are probabilistic rather than deterministic — ...

See who will help establish optimal operating models for the split, driving seamless integrations and identifying cost synergies along the way.

E.l.f. Beauty’s chief digital officer, Ekta Chopra, shares how the brand continues to defy convention by fusing AI, data, and creativity to shape a purpose-driven future. In this episode of Expert ...

Deploying AI requires a strategic roadmap that considers scalability, tech stack fit, and team capability, said Chu, who added that the company uses a “start small, scale fast” approach. “Build with a ...

Out of these efforts, Kellanova has developed a new, more dynamic and precise approach of connecting to fluid consumers. It includes using more targeted audience modeling that is grounded in real-time ...

Between May and July 2024, participants were randomly assigned to one of four situations: An individual working without Gen AI A team of two humans without Gen AI Individuals working with Gen AI A ...

“I don’t have to read through 300 documents anymore. I just ask the question and it goes in precisely and runs through the entire data set and then gives me the answer,” Shilpa Niranjan, a global IT ...

Allison detailed how Tractor Supply is developing agentic AI models to explore automating some manual organizational processes, such as help desk calls and repetitive processes in accounting. Harding ...

When consumer expectations shift as quickly as digital trends, operationalizing a consumer-centric strategy is one of the most pressing challenges for global brands. How E.l.f. Beauty Is Pushing ...

Gartner recently identified the top 10 technology trends that organizations should explore in 2025 — and many of these could have a deep impact on the consumer goods space.

Salesforce CRM partner CloudGaia is accelerating growth in the Americas and Europe, and a new investment from Salesforce Ventures is expected to give it a boost. Founded in 2016, CloudGaia leverages ...