Experts predict that AI will spur transformation around data, content optimization, decisioning and hiring chief AI officers ...

Trust is the currency of 2025. As AI becomes more integrated into marketing, companies must be transparent about how these systems work and what data they use. Clear communication, robust privacy ...

Learn the dos & don'ts of URL parameters. Leverage analytics, personalization, and authentication without sacrificing SEO.

Don’t expect a sea change. Keep delivering flexible, seamless experiences while considering these areas of improvement that will make an impact in 2025.

New feature provides a unified view of brand campaign performance with deduplicated reach and frequency metrics across ...

In the new year, customer experience will remain a high priority for marketers. The aim will be consistent with previous years — seamless omnichannel journeys that are flexible and responsive to ...

Gen Z demands authentic, sustainable and community-driven marketing. Here’s how brands can meet them where they are.

For the holiday shopping season, Itaú Bank partnered with the Brazil-based agency Africa Creative to make soccer field advertising boards shoppable. The traditional boards around the field’s perimeter ...

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to ...

There are things that go wrong with any big project and there are things that go wrong with CDPs. Let's plan to avoid those ...