Industry bodies confirm redundancy crisis is real as creative layoff rates double

The media and marketing industry has recognised the redundancy crisis hitting senior employees, with industry groups pointing to a number of factors combining to make this downturn different from the ...

SCA and Seven West Media propose merger

Audio company Southern Cross Austereo and television and publishing network Seven West Media have announced plans to merge.The deal would bring a number of major Australian media properties under one ...

New study finds loyalty programs don’t necessarily breed customer loyalty

Bunnings is leading the pack when it comes to eliciting customer loyalty from its loyalty program, according to new research from Honeycomb Strategy, which shows shoppers are increasingly expecting ...

Noisy gains new business director from UM Australia

Noisy — a culture and music agency — has hired a former creative connections director from UM Australia to serve as its newest business director.Andrew “AJ” Harris is joining Noisy after four years at ...

Virgin Australia welcomes home its new head of PR

Airline Virgin Australia has appointed Matthew Ongarello as its group head of PR and brand — a move that will see the long-time Virgin employee return to Australia from the UK.Ongarello has been with ...

Nova taps Seven executive for digital commercial director

Nova has appointed Evadne Janeke as its new digital commercial director.Janeke was previously Seven West Media’s head of commercial product and digital operations, and has worked in senior positions ...

Seoul’s unique culture offers a marketing masterclass

A closed loop of culture My most recent holiday in Seoul confirmed what I had long suspected: South Korea is a cultural and economic powerhouse, a self-sufficient ecosystem that offers a fascinating ...

Westpac NZ sets up haunted house for ‘Fear-Free Credit’ campaign, via Saatchi and Saatchi NZ

Westpac NZ and Saatchi & Saatchi NZ have delivered ‘Fear-Free Credit’ — a horror-themed campaign designed to eliminate young people’s fears of credit cards.

Coca-Cola and Coles look to Willy Wonka for ‘Golden Can’ activation

Coca-Cola is working with Coles on an activation “that gives consumers the chance to find a ‘Golden Can’ to unlock hundreds of thousands of Flybuys rewards”.The announcement:Coca-Cola is teaming up ...

ChatGPT introduces shopping function in first e-commerce play

OpenAI has announced a new feature that will allow users of ChatGPT to purchase items within the chatbot’s interface, through a new ‘instant checkout’ feature.From today, when a user asks the chatbot ...

The Formula 1® Exhibition chooses carsales as presenting partner

Carsales is officially the presenting partner of Melbourne’s “The Formula 1 Exhibition”.The announcement:Today, carsales has been announced as the presenting partner of The Formula 1® Exhibition in ...

Salife magazine finds new editor

Brooke Seward is now the publisher of Salife magazine.The announcement:Solstice Media has appointed Brooke Seward publisher of its magazine title, SALIFE. SALIFE is South Australia’s highest selling ...