Many businesses struggle with disconnected systems and rigid business processes. Avaya Infinity™ Platform is here to cut ...

Think your loyalty perks build trust? Research shows they can actually accelerate churn when expectations aren’t met.

Businesses are increasingly integrating advanced technologies to transform their operations and unify their communications ...

When service quality, tone or responsiveness varies between a brand’s app, its store, and its contact center, trust erodes ...

AI-led deals continue to scale in size and frequency. NICE closed its largest CXone Mpower deal in Q1—worth over $100 million ...

Leading enterprise firms and SaaS providers now recognize that measuring CX requires a 360° lens and real-time insight. They ...

Likes and hearts are not real connection. AI-powered wearables may be the future of how we shop, date and connect.

Why B2B marketers need to prioritize customer loyalty and retention alongside new business to sustain revenue growth in a ...

CMSWire’s State of Digital Customer Experience 2025 report unpacked: real ROI drivers behind AI, personalization and customer ...

Forget rearview metrics—chief data officers are using predictive analytics to steer goal-setting with real-time, ...

Forecast marketing outcomes with accuracy, and these predictive models and tools turn raw data into actionable insights.

In 2022, the martech count climbed to 9,932 — up 24% from 2020 — with churn also on the rise. Nearly 1,000 solutions ...