Discover why and how to build B2B communities that boost brand awareness, customer loyalty, and business growth.

Would you like to boost the effectiveness of your social media marketing while also increasing employee satisfaction and ...

Explore three effective methods for enhancing post-purchase engagement and improving B2B customer retention and lifetime ...

I have two cats, who are my life. And buying things for them is such a unique experience for me that I'll happily spend on them like I never would on myself. How do you make B2B wares as enticing to ...

With the right framing—crafting a story with a message in mind—you can change narratives, highlight key themes, and build a ...

Some 92% of consumers say the average star rating on an online store for a mobile app influences their decision to download, according to a recent report from Apptentive. Moreover, 59% of consumers ...

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Yes, I lied. I'm STILL thinking about icons. People have been using imagery to help tell stories for a very long time. And icons do that so succinctly while allowing us to incorporate beautiful design ...

An infographic is 30 times more likely to be read than an all-text article, and infographics are liked and shared on social media three times more than other types of content, according to data cited ...

So I’m still thinking about icons. I went down a bit of a rabbit hole. And on the flip side from yesterday, I’m loving all the icons featuring technology that’s made a comeback, too. Microphones.

A lack of education and training around artificial intelligence is the biggest barrier to AI adoption by marketing departments, according to recent research from Drift and the Marketing AI Institute.

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...