The Federal Trade Commission is imposing additional conditions on Omnicom's merger with Interpublic Group, including new ...

The good news is Americans say they are regularly consuming news. The bad news is they are increasingly getting their "news" from social media apps, especially X, TikTok and Facebook.

The word “empirical” means: As the definition reveals, empiricism is about making decisions based on observations and experience, not just theory or pure logic. Looking at data and data-driven ...

The Federal Trade Commission is imposing additional conditions on Omnicom's merger with Interpublic Group, including new restrictions on the company's ability to consider a publisher's content when ...

Artificial intelligence is no longer just for drafting emails or creating memes. The technology increasingly shapes what consumers buy online. Nearly half of shoppers (45%) say they don’t care whether ...

Hogsworth just released The 10, a bourbon-forward Armagnac blend, aged an average 10 years. It also rolled out a playful social campaign on Hogsworth’s own channels and YouTube. The in-house work was ...

Vanity Fair has announced several new hires and promotions, including Olivia Nuzzi, who left her post as Washington correspondent of New York last year after a relationship with Robert F. Kennedy Jr.

Not only are billions of dollars of pharmaceutical direct-to-consumer TV/CTV advertising dollars at risk from the Trump Administration’s recent effort to stop DTC advertising, but major “pricing ...

Pinterest unveiled ad capabilities on Thursday, featuring Top of Search ads and other tools designed to optimize the visual ...

A new report from the World Advertising Research Center shows ad spend on social media skyrocketing 20.2% last quarter, ...

The process could ramp up its annual rights fees revenues from five TV networks/streamers to around $18 billion from around ...