Sairah Ashman has worked at brand consultancy Wolff Olins for 30 years. Here, she shares her top leadership lessons learnt ...

The use of discounts and other promotions therefore has become a common strategy to entice cash-conscious shoppers. Although ...

Recent high-profile marketing failures show that consumers are rejecting AI slop. That's because brands have got GenAI all ...

The chief executive of dating app Happn discusses her leadership journey and why being a CEO can feel like living 10 lives in ...

AI holds huge promise, but its impact can be difficult to assess. We asked CIOs how they calculate the technology’s return on ...

Detailed digital simulations could help model supply chains and offset risks, easing challenges. But there are barriers to ...

Businesses once seemed keen to tout their ESG credentials, but many no longer view sustainability as a priority. What’s gone ...

In a rapidly evolving workplace, Arne-Christian Van Der Tang is focused on the ‘now of work’, taking an agile and flexible ...

Organisations are keen to reap the benefits of AI, but success means focusing on tools and solutions, according to MIT ...

Forward-thinking businesses in Europe are increasingly leveraging digital assets to make payments more secure, efficient and compliant ...