Advertising has to make an impact to be remembered. Some brands aren't above courting controversy to move the sales dial, but ...

If we cast our minds back to the beginning of the summer, neither the UK nor US elections had taken place and the natural ...

In this installment of Agency Advice, agency leaders outline how the need to build closer client relationships through deeper ...

Christmas day isn’t quite here yet – but marketers’ campaign for your pre-Christmas attention is wrapped. Here, straight from ...

Ready or not, here we come. Fresh off a recent video series looking at how marketing will transform over the year ahead, ...

Flywheel in January and Interpublic in December – which got us all excited. Green Square’s Tony Walford explains why he ...

The Drum’s profile series sat down with some of the industry’s most influential innovators in 2024, from companies including ...

We’re born into a generation, but the dynamics between those generations are ever-shifting. Here, M&C Saatchi’s Adam Reader ...

With the year drawing to a close, agency leaders give us their key takeaways from 2024. In this installment of Agency Advice, ...

Ash Hamilton assistant creative director, BBH: “By 2025, AI will have replaced all creative jobs – including mine – and ...

Leaders from Leo Burnett, Wieden+Kennedy, Havas and more reveal the 2024 ads they wish they’d made – campaigns that ...

This year, brands had to grapple with culture war politics, find ways to cut costs using AI and think up new ways to ...