Looking ahead to 2026, new opportunities in private label and contract manufacturing are on the rise. Discover the key trends ...

There’s a huge appetite for better-for-you innovation. Discover the ingredient innovations that can fuel winning natural ...

And now, your winners of the 2025 WholeFoods Magazine Natural Choice Awards: Ingredients Edition!

The future of food is bold, authentic, and global. Consumers crave meaningful flavors with transparency and health, and ...

From plant-based clean-label ingredients to innovative delivery formats, discover the latest breakthroughs in nutraceutical formulations that boost bioavailability and quality!

This month, a specific form of magnesium is capturing consumers’ attention: magnesium glycinate. As Pamela M. Peeke, M.D., ...

Nammex is leading the call for accurate labeling and best practices of dietary supplements labeled as "chaga." A new report ...

Who is moving up and who is moving on? Get updated on the latest new hires, plus awards and honors, in the natural products industry.

TheOrganic & Natural Health Association was generating buzz on socials with the news that more than 50 citizen lobbyists representing a consortium of 15 national nonp ...

Brands investing in research and aligning themselves with the right labs are the ones establishing customer loyalty and repeat sales.

NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical ...