The company is studying existing products from competitors like Snap and Meta to understand consumer preferences. While Apple ...
Apple has launched an initiative named Atlas to conduct internal surveys of smart glasses available in the market.
Apple is secretly exploring the smart glasses market, according to Bloomberg's Mark Gurman. The company has reportedly signed ...
Meta 's Orion AR glasses may still be in the prototype stage, but they've already managed to pull off something few other mixed reality headgear devices have been able to do. This is the first time in ...
A version in glasses form would allow for more battery life, sensors and improved audio technology. But Apple’s rivals are moving forward as well. In recent months, Meta and Snap Inc. both previewed ...
Apple and OpenAI are both developing AR smart glasses according to a report. Here are all the details on this.
Apple (AAPL) has begun an internal study of smart glasses currently on the market, hinting at the iPhone maker's plans to ...
After announcing Vision Pro last year, Apple has reportedly been exploring more ways to provide AR and VR content ...
Smart glasses, connected to phones with on-device AI, will let users engage in new ways with the world, says Qualcomm's SVP.
Snap’s Q3 results brought a surprise win to investors, but the company’s cautious outlook for Q4 is keeping things ...
As Meta and Snap unveiled a new generation of lightweight glasses that provide consumers a fashionable ... Tech companies have sold about 1.7 million AR/VR headsets so far this year, data from market ...
Walt Disney is forming a new group to coordinate the company's use of emerging technologies such as artificial intelligence and mixed reality, as the media giant explores applications across its film, ...