JM Smucker to divest cookie brand Voortman

JM Smucker to divest cookie brand Voortman in $305 million deal
J.M. Smucker said on Tuesday it would sell its cookie brand, Voortman, to U.S.-based premium snacks maker Second Name Brands in a $305 million all-cash deal. The Jif peanut butter maker, which was exploring a sale of Voortman in July as reported by Reuters citing sources,
Second Nature Brands Acquires Voortman From Smucker
Second Nature Brands LLC, a portfolio of better-for-you snacks and treats brands, today (Oct. 22) announced it has an agreement to acquire the Voortman cookie brand from J.M. Smucker Co. Price was $305 million in cash.
Second Nature Brands acquiring Voortman cookies
MADISON HEIGHTS, MICH. — Second Nature Brands is acquiring the Voortman cookie business from the J.M. Smucker Co. for approximately $305 million. The transaction includes a leased manufacturing plant in Burlington, Ont., and approximately 300 employees who will transition with the business.
J.M. Smucker Co. To Sell Its Voortman Cookie Brand - Quick Facts
The J.M. Smucker Co. (SJM) has entered into a definitive agreement to sell its Voortman cookie brand to Second Nature Brands,
The J.M. Smucker Co. Announces Agreement to Divest Voortman® Brand as Part of Continued Portfolio Optimization
The J.M. Smucker Co. (NYSE: SJM) announced today it has entered into a definitive agreement to sell its Voortman® cookie brand to Second Nature Brands, a U.S.-based creator of premium snacks and treats controlled by CapVest Partners LLP.
JM Smucker to divest cookie brand Voortman in $305 mln deal
J.M. Smucker said on Tuesday it would sell its cookie brand, Voortman, to U.S.-based premium snacks maker Second Name Brands in a $305 million all-cash deal.
J.M. Smucker to Sell Voortman Cookies to Buyout Firm CapVest
J.M. Smucker Co. agreed to sell its Voortman Cookies business to CapVest Partners-controlled Second Nature Brands for $305 million, as the US snack maker looks to focus on its core operations.
J.M. Smucker divests the Voortman brand as part of a portfolio optimization plan
J.M. Smucker Co. (NYSE:SJM) announced on Tuesday that it entered into a definitive agreement to sell its Voortman cookie brand to Second Nature Brands, which is a U.S.-based creator of premium snacks and treats controlled by CapVest Partners.
Makers of Sanders candy and Kar's Nuts snacks adds Smucker's cookie brand to portfolio
Second Nature Brands, parent company of the iconic Sanders Candy and Kar's Nuts brands is adding a cookie brand to its lineup ...
J.M. Smucker to divest Voortman cookie brand for $305M
J.M. Smucker (SJM) has entered into a definitive agreement to sell its Voortman cookie brand to Second Nature Brands, a U.S.-based creator of ...
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J.M. Smucker sells Voortman cookie brand for $305 million
The J.M. Smucker Co. (NYSE: SJM) is going a little lighter on the cookies. Orrville-based Smucker on Tuesday, Oct. 22, ...
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J.M. Smucker to sell Voortman cookies for $305M
To receive daily news and insights, subscribe to our free daily Food Dive newsletter. J.M. Smucker will sell its Voortman ...
DBusiness Magazine4h
Second Nature Brands in Madison Heights Reaches $500M in Sales with Acquisition
Second Nature Brands in Madison Heights, today announced it has entered into a definitive agreement to acquire the Voortman cookie brand from The J.M. Smucker Co. in an all-cash transaction. Terms of ...