JM Smucker to divest cookie brand Voortman

J.M. Smucker to Sell Voortman Cookies to Buyout Firm CapVest
J.M. Smucker Co. agreed to sell its Voortman Cookies business to CapVest Partners-controlled Second Nature Brands for $305 million, as the US snack maker looks to focus on its core operations.
CapVest-backed Second Nature Brands to acquire Voortman Cookies for $305m
Second Nature Brands, which is backed by CapVest Partners, has agreed to acquire Burlington, Ontario-based Voortman Cookies, from The J.M. Smucker Co for $305 million. Headquartered in Michigan, Second Nature is a portfolio of better-for-you snacks and treats brands.
JM Smucker to divest cookie brand Voortman in $305 million deal
J.M. Smucker said on Tuesday it would sell its cookie brand, Voortman, to U.S.-based premium snacks maker Second Name Brands in a $305 million all-cash deal. The Jif peanut butter maker, which was exploring a sale of Voortman in July as reported by Reuters citing sources,
J.M. Smucker Co. To Sell Its Voortman Cookie Brand - Quick Facts
The J.M. Smucker Co. (SJM) has entered into a definitive agreement to sell its Voortman cookie brand to Second Nature Brands,
J.M. Smucker divests the Voortman brand as part of a portfolio optimization plan
J.M. Smucker Co. (NYSE:SJM) announced on Tuesday that it entered into a definitive agreement to sell its Voortman cookie brand to Second Nature Brands, which is a U.S.-based creator of premium snacks and treats controlled by CapVest Partners.
Yahoo Finance6h
J.M. Smucker to sell Voortman cookies for $305M
Voortman, a manufacturer of premium, branded wafers and sugar-free and specialty cookies, was acquired by Smucker as part ...
Makers of Sanders candy and Kar's Nuts snacks adds Smucker's cookie brand to portfolio
Second Nature Brands, parent company of the iconic Sanders Candy and Kar's Nuts brands is adding a cookie brand to its lineup ...
Crain's Cleveland Business12h
J.M. Smucker sells Voortman cookie brand for $305 million
The J.M. Smucker Co. (NYSE: SJM) is going a little lighter on the cookies. Orrville-based Smucker on Tuesday, Oct. 22, ...
FoodBusinessNews7h
Second Nature Brands acquiring Voortman cookies
MADISON HEIGHTS, MICH. — Second Nature Brands is acquiring the Voortman cookie business from the J.M. Smucker Co. for ...
Food Processing6h
Second Nature Brands Acquires Voortman From Smucker
Second Nature Brands LLC, a portfolio of better-for-you snacks and treats brands, today (Oct. 22) announced it has an ...
DBusiness Magazine3h
Second Nature Brands in Madison Heights Reaches $500M in Sales with Acquisition
Second Nature Brands in Madison Heights, today announced it has entered into a definitive agreement to acquire the Voortman cookie brand from The J.M. Smucker Co. in an all-cash transaction. Terms of ...
Insider Monkey26d
10 Best Chocolate Stocks to Buy Now
In August 2024, Voortman Bakery, part of The J. M. Smucker Company (NYSE:SJM)’s sweet-baked snacks division, is launching Fall Favorites Cookies and Pumpkin Spice Wafers for a limited time.
Second Nature Brands Acquires Voortman
Second Nature Brands LLC, a leading portfolio of premium and better-for-you snacks and treats brands, today announced it has entered into a definitive agreement to acquire the Voortman® cookie brand ...