Amazon sellers now have access to an AI assistant designed to help them grow their business by answering questions about their metrics, and later, may be able to help them directly resolve issues that arise.

Built on the company’s own managed service, AWS Bedrock, the new chatbot branded Project Amelia will deliver tailored insights, advice and business metrics designed to improve p

The retail giant is also releasing an AI video generator for making product ads and a chatbot assistant for third-party sellers.

Amazon generative AI improving “More Like This” One of the features that polarized buyers was the “More Like This” suggestion panel. It was rather rudimentary and suggeste

Codenamed Project Amelia, the new tool will answer a range of questions, from how to prepare for the holiday shopping season to suggesting the wording of product listings, Amazon said Thursday during its annual Accelerate conference for merchants.

The new AI assistant is currently in beta mode for select Amazon partners in the United States. It will allow sellers to ask questions in English and get guidance about how to efficiently manage their business.