With digital increasing from 13 to 25 percent of American Eagle’s revenue ... We need to be flexible as we look at how we’re marketing to customers via SMS,” he said.

American Eagle leveraging marketing tactics such as chats ... "Providing live chat helps in humanizing the digital experience for shoppers," said Guillaume Lelait, general manager at Fetch. "While ...

The real challenge is what do we do with beacons,? said Joe Megibow, chief digital officer at American Eagle Outfitters, San Francisco. ?Our customers are digital natives - just merely throwing ...

Shashank Mishra, the brand head, elaborates on the brand's latest campaign, its objectives, the distinctions between ...

By brand, the company said Aerie’s revenue and comparable sales increased 12% to $393m in the third quarter, and American Eagle’s revenue and comps increased 2% to $857m with a comparable sales ...