HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.

The rebranding is coming summer 2025, Warner Bros. announced in a news release on Wednesday, May 14. A new black and white ...

Max is returning to its former name as HBO Max, the company announced during its Upfront presentation on Wednesday.

A strong brand experience is the result of carefully orchestrating every interaction a customer has with the brand.