The best neutral eyeshadow palettes are as versatile as they are easy to use, with no wasted shades. As for the very neutral ...

The best stick foundations have a lot going for them. For starters, they’re buildable and hydrating and can even double as ...

We love when skincare and makeup come together, and tinted moisturizer is the perfect example of how to take care of your ...

Our editor's cart is full of Prime Day beauty deals, with discounts on a cult-favorite lip balm, a Dyson Airwrap dupe, and ...

Lila Moss, courtesy of Instagram @lilamoss; Gabbriette, courtesy of Instagram @gabbriette.

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links ...

There are still a slew of extended October Prime Day beauty deals up for grabs — including over-30%-off skincare staples like ...

The no-makeup look has been a popular ongoing K-beauty trend. Counterintuitively, the look does require makeup products, ...

They can help spark ideas you might not have considered and give you a push when you have no clue what to write about, which ...

“Much like an artist would prep a canvas with a primer before applying paint, you should apply primer to the face before applying makeup”. According to the expert, “The best way to apply primer is ...

If your wardrobe is all black, then Wednesday Addams might be the look for you. For a modern twist, try a dark plum liner for ...

If you’re looking to kick your gifting game into gear early this year, Bloomingdale’s has a wide array of beauty sets that make for great presents.