Our editor's cart is full of Prime Day beauty deals, with discounts on a cult-favorite lip balm, a Dyson Airwrap dupe, and ...

Halloween lovers, rejoice! Spooky season is upon us. It's time to start thinking about what costume you're going to wear, the ...

Believe it or not, Halloween is coming soon and it's the perfect time to get creative with your makeup skills. While this ...

Some common types of foundations include liquid foundations, powders, and stick foundations designed to absorb extra oils.

Hurry! It’s your last chance to score jaw-dropping discounts on makeup from Stila, Lancome, Laura Geller, and more top brands ...

Minimal makeup doesn’t mean boring makeup. By focusing on a clean base, playing with monotone shades, and choosing one ...

The best stick foundations have a lot going for them. For starters, they’re buildable and hydrating and can even double as ...

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links ...

Fall calls for a style refresh, and after testing more than 70 lipstick shades, we consulted with professional makeup artists ...

This festive season, embrace timeless makeup techniques that focus on enhancing your natural beauty while adding a touch of elegance.