The best neutral eyeshadow palettes are as versatile as they are easy to use, with no wasted shades. As for the very neutral ...

you should apply primer to the face before applying makeup”. According to the expert, “The best way to apply primer is with your fingertips – starting at the centre of the face and working outwards.

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links ...

The best stick foundations have a lot going for them. For starters, they’re buildable and hydrating and can even double as ...

The primer usually costs £27, but throughout the Amazon Prime Day sale which ends on October 9, you can snap it up for £19.23 ...

Most of us learned to apply makeup when we were in our early 20s, and all we wanted to do then was look older,” said Ariane ...

The no-makeup look has been a popular ongoing K-beauty trend. Counterintuitively, the look does require makeup products, ...

Hurry! It’s your last chance to score jaw-dropping discounts on makeup from Stila, Lancome, Laura Geller, and more top brands ...

Dandiya is a vibrant and energetic dance form, perfect for the festive season of Navratri. To complement the festive spirit ...

Unzip is the striking new lipstick shade added to Tom Ford Beauty’s latest collection. One of 18 shades, this audacious ...

Looking to add a vibrant pop of color to your makeup routine? These are the best red lipsticks on the market, as recommended by professionals in the industry.

The best advent calendars can make you feel like a kid on Christmas morning, no matter your age. Shop our favorites here.