Most of us learned to apply makeup when we were in our early 20s, and all we wanted to do then was look older,” said Ariane ...

There are still a slew of extended October Prime Day beauty deals up for grabs — including over-30%-off skincare staples like ...

This festive season, embrace timeless makeup techniques that focus on enhancing your natural beauty while adding a touch of elegance.

Here’s our makeup guide for you to achieve that soft and glam look, along with the best makeup recommendation.

Want fuller lips without the needles? Check out these 8 easy tricks to achieve plump lips with just a little makeup magic.

Whether you’re looking to reduce the appearance of fine lines and wrinkles or are in the market for a product that helps with ...

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links ...

Prime Big Deal Days is a great time to save money, but it doesn’t mean everything in the sale is affordable. If you’re ...

you should apply primer to the face before applying makeup”. According to the expert, “The best way to apply primer is with your fingertips – starting at the centre of the face and working outwards.

The Refy roller primer has been my most repurchased primer as of late. It is a hydrating serum with a facial roller ...

The no-makeup look has been a popular ongoing K-beauty trend. Counterintuitively, the look does require makeup products, ...

The best neutral eyeshadow palettes are as versatile as they are easy to use, with no wasted shades. As for the very neutral ...