Liquid lipsticks are renowned for their long-lasting, highly pigmented formulas and come in a handful of different finishes.

Another popular peel-off lip stain option is this one by Wonderskin, which applies like a metallic blue cream then magically ...

From a seamless base to a polished pout, these makeup must-haves will keep you looking fresh, confident, and flawless ...

Black mascara is officially over — and no one even batted an eye. Spindly, jet black lashes are now obsolete as beauty gurus, ...

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links ...

There are some key differences between the blushes we might be used to here in the States and the kinds most Korean brands produce. “Koreans prefer blushes to have pastel colors, while Americans like ...

Our picks for the best 22 red lipstick picks to shop from matte, glossy, and liquid formula. Plus what to look for when ...

Kajal Eyeliner: Infused with vitamin E, this long-lasting kohl formula glides on like butter and even has a sharpener in the ...

If there’s anything that can rectify a dull complexion in 30 seconds flat, it’s a slick of unashamedly bold, red lipstick. It ...

Discover the best lipstick brands for the festive season, featuring vibrant colours, long-lasting formulas, and luxurious ...

If you find MAC Cosmetics' famed matte bullet lipstick to be drying for your pout, then you're gonna *love* its newest ...

This festive season, Get your perfect look with the best lipstick shades from top brands like Lakme, Sugar, Mamaearth, and ...