You may have just recently heard of the wonders of tubing mascaras but they have in fact been around for a while. Due to ...

We love when skincare and makeup come together, and tinted moisturizer is the perfect example of how to take care of your ...

Another popular peel-off lip stain option is this one by Wonderskin, which applies like a metallic blue cream then magically ...

Our picks for the best 22 red lipstick picks to shop from matte, glossy, and liquid formula. Plus what to look for when ...

There are some key differences between the blushes we might be used to here in the States and the kinds most Korean brands produce. “Koreans prefer blushes to have pastel colors, while Americans like ...

We curated the best beauty deals during Amazon's October Prime Day, including discounts on makeup, skin care, body care, hair ...

From a seamless base to a polished pout, these makeup must-haves will keep you looking fresh, confident, and flawless ...

The Refy roller primer has been my most repurchased primer as of late. It is a hydrating serum with a facial roller ...

Here’s our makeup guide for you to achieve that soft and glam look, along with the best makeup recommendation.

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links ...

This festive season, Get your perfect look with the best lipstick shades from top brands like Lakme, Sugar, Mamaearth, and ...

As a professional skin-care, hair-care and makeup shopper, over the past 24 hours, I've scanned literally thousands of items ...