Related: The Supersmart Viral Paper Towel Trick We Wish We’d Known About Sooner ...

Marvel Studios and General Mills partnered to put the MCU’s newest group on a special box of that iconic cereal. And people ate it up immediately even though it doesn’t come with any food.

An allusion to Wheaties first made its "Thunderbolts*" debut in the movie’s Big Game trailer, followed up by larger-than-life cereal-box-shaped standees for the film that popped up in theaters ...