Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ...

In its turnaround plan, Burberry puts focus back on trench coats, scarves in turnaround plan. New CEO Joshua Schulman laid ...

Burberry's new CEO Joshua Schulman faces an uphill task to turn around the British luxury brand whose sales have declined ...

check pattern scarves and bags at steep discounts. "Burberry has been trying to elevate the brand, but the outlet exposure jeopardised and compromised this strategy," said HSBC analyst Aurelie ...

Following the company’s disappointing H2 results, Joshua Schulman presented ‘Burberry Forward’ — a detailed plan that ...