Joshua Schulman, who took the top job in July, admitted the firm, best known for its trench coats, had lost its way in recent ...

Burberry, the storied British luxury house, unveiled an ambitious new strategy on Thursday aimed at reconnecting with its ...

Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ...