Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ...

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a ...

In its turnaround plan, Burberry puts focus back on trench coats, scarves in turnaround plan. New CEO Joshua Schulman laid ...

Burberry made an adjusted operating loss of 41 million pounds in the first half and said it was too early to tell, with the ...

STORY: Back to basics - Burberry is to focus on its core trench coats and scarves to win back customers.In a strategy update ...

Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...

Following the company’s disappointing H2 results, Joshua Schulman presented ‘Burberry Forward’ — a detailed plan that ...

Newly-minted Burberry chief executive Joshua Schulman will use the brand's UK heritage in a bid to win back customers ...

The future proof strategy under CEO Joshua Shulman is to amplify the brand's strengths, like its trench coats, outerwear, and ...

This round of retail activations is an extension of the brand's latest outerwear campaign masterminded by new chief executive ...

Burberry’s first half revenue of 1,086 million pounds declined by 20 percent CER, and 22 percent reported. Retail comparable ...