The aim is to encourage customers to rediscover Burberry's signature check scarves in more than 50 colors, online, in-store, ...

The luxury fashion house is planning £40 million in savings, promising to focus on its ‘core’ products and customers in future.

Burberry’s recently appointed chief executive officer has pledged to return the British fashion brand to its roots as a maker of trenchcoats and scarves, in a move welcomed by investors. Shares of ...

The British fashion house outlined a new strategic plan, "Burberry Forward", aimed at reigniting the brand by returning to its roots as a quintessentially British luxury house.

The most affordable town in Britain has been named as Cumnock in East Ayrshire. Read this and the rest of today's consumer ...

Chinese media had claimed that the American brand had seen significant order cancellations as shoppers targeted it in order ...

Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...

Burberry is aiming to boost waning sales by refocusing on heritage designs and statement pieces under sweeping revamp plans ...

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a ...

Troubled British fashion house Burberry on Thursday announced a turnaround plan to kickstart the brand as it reported tumbling profits and a drop in sales.