Burberry’s recently appointed chief executive officer has pledged to return the British fashion brand to its roots as a maker of trenchcoats and scarves, in a move welcomed by investors. Shares of ...

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Burberry, the storied British luxury house, unveiled an ambitious new strategy on Thursday aimed at reconnecting with its ...

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Circular denim brand HNST has new owners. The Antwerp-based men’s and women’s brand—pronounced “honest”—announced this week ...

Burberry is aiming to boost waning sales by refocusing on heritage designs and statement pieces under sweeping revamp plans ...

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Troubled British fashion house Burberry on Thursday announced a turnaround plan to kickstart the brand as it reported tumbling profits and a drop in sales.

Burberry plans to change its store layout to emphasise scarves and trench coats over bags and shoes, with "scarf bars" to ...

The British fashion house outlined a new strategic plan, "Burberry Forward", aimed at reigniting the brand by returning to its roots as a quintessentially British luxury house.