Burberry Short Trench Jacket

Burberry launches turnaround plan

Loss-making Burberry puts focus back on outerwear in turnaround plan

Burberry will put the focus back on its core trench coats and scarves, be less ambitious with prices for bags and shoes, and use its British heritage appeal to win back customers, the struggling luxury brand said on Thursday in a strategy update.

Barron's · 15h

Burberry Announces Losses And Launches Turnaround Plan

Troubled British fashion house Burberry on Thursday announced a turnaround plan to kickstart the brand as it reported tumbling profits and a drop in sales.

CNN · 15h

Loss-making Burberry puts focus back on trench coats in a turnaround plan

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a revamp that sent its shares up sharply. New CEO Joshua ...

11h

Burberry hopes 'scarf bars,' puffer jackets and classic styles can drive turnaround

Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...

Wall Street Journal13h

Heard on the Street: Burberry Reaches for Its Coat

Burberry wants to mimic Moncler’s flair for jackets. A rumored takeover would be a better result for investors. Shares in ...

ELLE2y

20 Classic Trench Coats You’ll Have in Your Closet Forever

And with a variety of colors, materials, and lengths (yes, they even make short trench ... a long-lasting trench coat is a steal—and it’s machine washable, no less! A Burberry trench ...

Get Angelina Jolie A Burberry Campaign

Jolie wasn’t – but could have been – starring in a festive Burberry campaign. Perhaps it’s time Daniel Lee welcomed Jolie ...

btimesonline7h

Burberry's Stock Soars Following Revival Strategy Centered on Signature Trench Coats, Scarves

Burberry, the storied British luxury house, unveiled an ambitious new strategy on Thursday aimed at reconnecting with its ...

ViewusGlobal on MSN6mon

History You Never Knew: How Trench Coats Emerged from the Depths of War

In short, the trench coat was born to withstand ... marking the inception of the traditional British-style Burberry ...

Marie Claire US on MSN9d

Burberry Beauty's All-Time Classics Finally Relaunched at Nordstrom

My beauty routine looked a lot different in 2017, when Burberry Beauty was last available in the United States. I was a ...

Burberry Secretly Brought Its Beauty Line Back to the U.S.—Here's How to Shop It First

My beauty routine looked a lot different in 2017, when Burberry Beauty was last available in the United States. I was a ...

Daily Mail28d

Maya Jama exudes glamour as she goes braless in a fur trench coat for the reopening of Burberry's 57th Street store in NYC

Maya Jama looked typically glamorous as she wrapped up warm for the Burberry 57th Street Store ... she put on a busty display in a furry grey trench coat. She flaunted her incredible figure ...

14hon MSN

We're seeing Olivia Rodrigo’s red velvet Mary Janes everywhere RN

Olivia Rodrigo just posted a picture on Instagram wearing burgundy velvet Mary Janes from ViBi Venezia. Shop her exact shoes ...

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