Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft. Some 62% of small businesses surveyed cite ...

True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

In the fast-paced world of social media, effective marketing and social media strategies are vital to standing out. Whet ...

Zoe Hansen / Investopedia A marketing plan is a document that outlines a company's advertising strategy and methods to reach its target market and sell its products or services. A marketing plan ...

Advertising, communications, and PR consultants/agencies seeking to offer better solutions for their clients and increase client buy-in on their strategic recommendations Advertising and Marketing ...

These ebooks are all about earning high quality links with a fully integrated marketing strategy. Link building is about quality, diversity, and building relationships. Creating a good website ...

To explore this topic further, I recently collaborated with online powerhouse and fellow MarketingProfs contributor Barry Feldman of Feldman Creative to create "The Complete A to ... personal branding ...

Michela Buttignol / Investopedia Guerrilla marketing involves unconventional and creative strategies to reach a target audience and generate excitement for a brand, product, or service.