A Professor of Marketing Communication at the Babcock University Ogun State, Adesago Adefulu, has developed a research model ...

Research shows advanced models like ChatGPT, Claude and Gemini can act deceptively in lab tests. OpenAI insists it's a rarity ...

Romania’s market for hybrid and electric cars expanded this summer, with listings and total market value rising, though ...

Teo, T. and Zhang, A. (2025) Is Consumer Behavior the Final Conquest for the Metaverse: Are We Ready for It?. Modern Economy, ...

Consumer loyalty isn’t as easy to maintain as it was before, with social algorithms dictating visibility, and most startups ...

Brands that leverage real-time data and predictive analytics to create audience personas experience better outcomes.

MIT projects that by 2030, almost half of all consumer decision-making will be AI-driven. At The Drum Live, futurist Danielle ...

Seven industries, from pharma to finance, are turning to market modeling consulting to anticipate demand and guide strategy.

A few years ago, “disruption” seemed to be the buzzword of the times, with companies big and small looking to do whatever they could to flip industries on their head and change the course of business ...

Despite funding challenges, Indian fitness tech has shown remarkable resilience. Startups like Cult.fit, HealthifyMe, ...

Analysts estimate FMCG brands are sitting on a ₹500 crore “goldmine” if they treat first-party data not just as an activation ...

Warren Buffett’s Kraft Heinz blunder reveals how corporate breakups unlock real value, offering investors lessons in ...