From late 2022 through all of 2023, there was a real belief that generative AI was going to take over all aspects of the advertising and creative process, automating everything from production to real ...

"On the flip side, it's an opportunity if you're creative." Later on ... several WNBA executives how they're handling the expansion process for a December 3 article. "Expansion drafts aren ...

Mark Cuban told BI that key parts of the creative process are human instinct and decision-making. AI is a particularly efficient time-saver and will allow the "best" to become "better," he said.