What does it take to rebrand a huge sports team? GQ finds out. Join design expert Justin Thomas Kay as we look at the ...

Leaders are rethinking what building a strong brand means today and continually adapting their strategies to weave brand ...

La Croix comes in a wide array of flavors, which can be somewhat overwhelming. Here are 15 of the drink flavors, ranked from worst to best.

PwC has launched a new brand platform and updated its visual and verbal identity to align more closely with its AI and technology services and ensure it is “relevant for today’s buyers”.

But the biggest turnaround comes from big-name, high-street brands. For instance, you’ll find the Soil Association’s logo on Garnier's Organic Skincare in recognition of its green credentials.

Brother Jason Kelce announced on Thursday that he’s revamping his under-the-radar apparel brand, Underdog ... with merch featuring the team’s logo and name. Since his retirement, however ...

Unilever on Thursday said the conglomerate has no intention of selling Ben & Jerry’s — despite a bid by the founders of the popular ice cream brand to buy back the company. Starting July 1 ...

The organizer of the failed Fyre Fest and its long-awaited sequel — which was supposed to take place next month — has put the brand up for sale. Founder Billy McFarland announced Wednesday ...

The family then moves towards a structure shaped like the logo for his upcoming brand, Skylrk, which he’s been teasing for over a year. Later that week, he made things even clearer, posting an ...

Yes, it’s a ‘fyre’ sale. The Fyre Festival brand is up for grabs, its promoter Billy McFarland announced Wednesday, a week after organizers postponed Fyre Festival 2 with no new date set.

"The United States was more than just a nation … it's a universal brand," Griffin said at Semafor's World Economy Summit. "It was like an aspiration for most of the world, and we're eroding that ...