At its core, customer relationship management (CRM) is all of the activities, strategies and technologies that companies use to manage their interactions with their current and potential customers ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle.From being used as a mere Rolodex of customer information, they have transformed into ...

From staffing to CRM integration, here’s how to run a high-performing call center that drives real business outcomes.

Ask a hundred people in your organization to define customer relationship management (CRM), and you’ll get a hundred different responses. Such is the state of understanding regarding one of the ...

The Gist. Journey to loyalty. The ultimate goal of customer relationship management (CRM) software is to personalize individual customer experiences at every point along their journey from ...

According to Rachel Dorfman, being a member of Bounteous’ customer relationship management strategy team is like being on a team of rowers. “We will not get where we’re going unless we all pull ...

As the financial climate is becoming more competitive and has become fast paced, investment companies are in need of smart ...

To truly understand the specific desires of its customers, a business should invest in a sophisticated customer relationship management solution. CRM is software to manage all of an organization’s ...

If you feel your CRM strategy may be falling short, there are plenty of things you can do to administer first aid. Follow our seven-step guide to putting the life back into your CRM campaign. Skip to ...

To help businesses cope with the ever-increasing customer demands, many companies have chosen to implement a Customer Relationship Management (CRM) strategy to manage the customer-facing processes of ...

To create a successful brand-customer relationship, you must develop a compelling brand identity and customer value proposition, rely on customer perspective, and have the ability to listen and ...

Modern Customer Relationship Management (CRM) platforms allow banks to digitise and personalise the customer journey. ... Customer experience is the strategy, not just a department.