In today's data-rich environment, business are always looking for a way to capitalize on available data for new insights and ...

JMR publishes articles representing the entire spectrum of research in marketing, ranging from analytical models of marketing phenomena to descriptive and case studies. Publisher Information Sara ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. Many of Pew Research Center’s survey analyses show relationships between two ...

We consider two approaches to robust estimation for the Box-Cox power-transformation model. One approach maximizes weighted, modified likelihoods. A second approach ...

Linear models, generalized linear models, and nonlinear models are examples of parametric regression models because we know the function that describes the relationship between the response and ...

Understanding one of the most important types of data analysis. by Amy Gallo You probably know by now that whenever possible you should be making data-driven decisions at work. But do you know how to ...

In today's data-driven world, statistical analysis plays a critical role in uncovering insights, validating hypotheses, and driving decision-making across industries. R, a powerful programming ...