Dodge's logo has changed more times than you might think - and you might be surprised to know what it looked like more than a century ago.

Bentley restores its 1939 Crewe HQ to create a new Design Studio, bringing together UX, Mulliner, and EV development in a ...

Although the Chevy came with a 76-specific badge and unique upholstery, the primary selling point was its wheelwell-hugging red, white, and blue sticker package, which created a mesmerizing tangle of ...

And then on June 25, the grocery behemoth (which includes regional chains like King Soopers, Fred Meyer, Ralphs, and Pick’n Save) launched its first-ever sonic identity. There’s a succinct sonic logo ...

The iconic "Range Rover" text across the hood of these SUVs isn't going away, but these stacked Rs will appear where the ...

With a minimalist design inspired by its Wildcat Concept, the luxe Buick Enclave is leading a sales revolution. This is why.

Mack fire trucks were highly regarded for their performance and durability. Here's why the legendary manufacturer stopped ...

Grant Kratzer’s clothing brand Cheatin Snakes and its small downtown Kansas City storefront have somehow led him to becoming ...

Optronics International has expanded its lineup of custom-branded vehicle lighting with a new 4-inch round stop/turn/tail lamp, offering fleets and manufacturers a way to integrate brand elements into ...

NEW BERLIN — Six students at SUN Area Technical Institute in New Berlin presented potential logos for a nonprofit that focuses on protecting older adults through advocacy, education and awareness.

Trucks from this manufacturer are iconic, and they bear an interesting insignia. Here's how to spell the name, and where it and the mascot came from.