In today’s fast-paced digital landscape, marketers are constantly on the hunt for strategies that deliver measurable results.

When marketers evaluate all the digital communication channels at their disposal, they're faced with a rich array of choices, including the latest in social-media and mobile marketing. Social-media ...

PR isn't just about spinning a yarn; it's about weaving a brand's story into the fabric of society. The post Why public ...

Get to know the key teams and competencies needed to build a thriving martech COE that drives innovation and strategic impact ...

Canon Europe, Nutshell Creative and Join The Dots explore how print has evolved into the measurable performance channel no one saw coming, at The Drum Live.

Brand awareness is the most common key objective when running mobile marketing campaigns in Vietnam, with display and in-store considered the most effective channels when run alongside mobile. Over ...

Publicis Media India has launched Markriti, a machine-learning based Marketing Mix Modeling (MMM) tool. “Powered by Meta Open Source and supported by an interactive UI, Markriti aims to deliver ...

With more than 4 of every 5 advertising dollars allocated to digital media, China has the greatest share of digital of any developed nation, according to just-released data from Guideline.

Dekiwadia has been appointed as head of performance at The Pistol, with Daren Polo and his CRO functions and SEO expertise ...

Nick Hayes has joined The Media Store team as its head of digital.The announcement:Independently owned media agency, The ...

The curriculum for the MS in Digital Media offers a mix of academic course work and project-related activities. Projects consist of funded grant research opportunities, industry-sponsored projects and ...

The latest twist in the evolving landscape of greenhouse gas (GHG) regulations involves OEMs passing the compliance burden ...